Passive Millions Marketing

What in the world does the common cold have to do with marketing? Nothing at all, other than it is a virus and a virus relates to viral. Viral marketing describes any strategy that encourages your prospects to pass on a marketing message to others, aka: their prospects, similar to the common cold being passed on. This creates the potential for exponential growth in the message’s exposure and influence just like the spread of a common virus.  This type of a strategy will take advantage of rapid multiplication to explode your message to thousands. You can even reach millions of new prospects for your work from home, MLM or cash gifting opportunity with this simple principle.

Public health officials offer sage advice at the start of cold and flu season: stay away from people who sneeze and cough, wash your hands often, and don’t touch your eyes, nose, or mouth. Most viruses spread when they’re easy to transmit. Viral e-mail marketing works very well like this, simply because instant communication has become so easy and inexpensive. Digital formatting has made copying simple and very effective. From a marketing standpoint, simplify your marketing message so it can be transmitted easily and without degradation. For viral marketing keep the K.I.S.S. principle in mind, “Keep it Simple Stupid”.  The short and easy to remember theme is always better than the long and complicated. You only have a three line margin of error and you can lose that new prospect if you lose their attention during that time.

When expanding your home based business opportunity or cash gifting program a clever viral marketing plan will take advantage of common human motivations or traits. Most of us have a desire to be cool and noticed. Why do you think MySpace, YouTube and Face Book are so popular?  Don’t forget greed as a possible driving force. Although not an envious trait, it can drive new prospects. The urge to be popular, loved, understood and to communicate produces millions of websites and billions of e-mail messages.

Most people of the world are of a very social breed. Sociology experts tell us that each person has a network of 8 to 12 people in their closest network of friends, family, and associates. A vast majority of people on the Internet today also develop networks of relationships. They collect e-mail addresses, favorite website URLs and visit the social networking sites that have become so popular today. Affiliate programs, MLMs or home business opportunities all exploit these networks, as do opt-in e-mail lists. The trick is to learn to place your message into existing communications between people, and then you will rapidly multiply it, by viral dispersion.

Remember if you can design and develop a marketing strategy that builds on common motivations and behaviors for its transmission, you have a winner. Weather it’s a MLM, cash gifting program or any other work at home opportunity will not matter.  Like the common cold it can be passed on from prospect to prospect and only over the course of time will the effect ware down.

Tags: affiliate program, business opportunities, cash gifting, cash gifting program, home based business, mlm, social networking, viral email marketing, viral marketing, work at home, work from home
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